Risk Less and Prosper (ePub)

A practical guide to getting personal investing right

Somewhere along the way, something has gone very wrong with the
way individuals save and invest. Too often, households are drawn in
by promotional suggestions masquerading as impartial investment
advice. Consumers get saddled with more risk than they realize.
Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that
today's investors face, and with Risk Less and Prosper they
will help you find your financial footing.

Written in an accessible style, this practical guide skillfully
explains why personal investing is all about you--your goals,
your values and your career path. It shows how to understand
investment risk and choose the particular blend of risk and safety
that is right for you. And it lays out several simple yet powerful
ways for small investors to cast a reliable safety net to achieve
their financial goals and truly prosper. Coauthors Bodie and Taqqu
challenge the myth that all investments require risk, then
highlight some important risks that families often disregard when
deciding where to put their money. Later, they connect the dots
between investment and investor, showing us all how to grasp our
own investment risk profiles and how we may use these insights to
make more fitting investment choices.

* Outlines a straightforward way to invest by aligning your
investments with your goals and the risk levels you can bear

* Provides basic investment abc's for readers who are otherwise
literate

* Lays out a simple, actionable plan for achieving your
goals

* Explains the role of risk-free assets and investment insurance
in assuring that you reach your most essential goals

Contrary to popular belief, investing doesn't have to be
complicated. You can build wealth without taking great risks.
Risk Less and Prosper will show you how to make investment
decisions that will make your financial life less stressful and
more profitable.