Research Methods in Health Promotion (PDF)

The bestselling textbook to understanding health research,
updated and expanded

Research Methods in Health Promotion provides students
and practitioners with essential knowledge and skills regarding the
design, implementation, analysis, and interpretation of research in
the field of health promotion. Now in its second edition, this
bestselling textbook has been updated with more recent research
methodologies and additional information on sampling, participatory
and survey research, and qualitative data analysis. The entire
research process is covered, with specific points relating to both
qualitative and quantitative research. By breaking the daunting
process of research into simple and well-defined steps, this
user-friendly text encourages students to think about research as a
sequential process and provides explanations that facilitate better
understanding of each step in the research process. A separate set
of chapters cover the more quantitative methodological areas
including designs, measurement, sampling, and data analysis in
depth, giving readers the understanding they need to apply in
practice.

This book also provides applied chapters that illustrate the
practical aspects of the research process, along with other
critical information including grant writing and scientific
writing.

* Evaluate the ethics, design, analysis, and interpretation of
research

* Identify and understand the key components of research
studies

* Analyze and interpret the results of experimental and survey
research designs

* Understand the process of publishing a research report and
constructing a grant proposal

Research Methods in Health Promotion is ideal for both
undergrad and graduate methods courses in health promotion and
public health.