Reinventing Giants (ePub)

A compelling profile of an emerging Chinese competitor

Chinese firms are reinventing their business models, their
corporate cultures, and themselves, becoming global competitors who
increasingly offer knowledge rather than cheap labour in their
quest to join the ranks of the "world's best" companies. This book
offers a compelling profile of the most ambitious of these emerging
Chinese competitors, the Haier Corporation (the world's largest
manufacturer of home appliances), and shares insights on how one
organization has repeatedly reinvented its business model and
corporate culture in an effort to sustain its success.

Reinventing Giants provides an exclusive look within the
Haier Corporation and shows how managerial accountability and
responsibility have been repositioned at every level of the
organization, with the core value of market-centricity, while
aligning strategy on each level of management. It includes actual
work reports that show this process in detail from the ground up.
The authors emphasize how a belief in the liberation of employee
talent has consistently been the driving force underlying Haier's
success.

* Includes the remarkable story of Haier's turnaround and how
these lessons can be applied to other organizations

* Contains information for any company grappling with competition
in the global marketplace

* Shows how to liberate employees' talent to drive business
success

* Written by Bill Fischer, Professor of Innovation Management at
IMD in Switzerland, Umberto Lago, Professor of Management at
Bologna University, Italy, and Fang Liu, Research Associate of
IMD

Reinventing Giants helps global managers rethink their
own business models and accompanying corporate cultures in order to
be able to apply Haier's lessons directly to their own
organizations.