Reassessing the Relationship between Marketing and Public Relations (PDF)

Name: Reassessing the Relationship between Marketing and Public Relations
Brand: Gabler, Betriebswirt.-Vlg
SKU: 103346323
Price: 88.50 CHF
Availability: OnlineOnly

New Perspectives from the Philosophy of Science and History of Thought (Sprache: Englisch)

Autor: Lisa Dühring

Schreiben Sie einen Kommentar zu "Reassessing the Relationship between Marketing and Public Relations".

Reassessing the Relationship between Marketing and Public Relations, Lisa Dühring

Merken

Mehr zum Inhalt Autorenporträt Video

eBook (pdf) Fr. 88.50

Buch (Kartoniert) Fr. 88.50

sofort als Download lieferbar

Bestellnummer: 103346323

eBook (pdf) Fr. 88.50

inkl. MwSt.

Download bestellen

Verschenken

Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Reassessing the Relationship between Marketing and Public Relations (PDF)“

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

Contents

. State of Research: The Academic Debate on the Relationship between Marketing and Public Relations
. The Philosophy of the Social Sciences
. The History Marketing Thought
. The History of Public Relations Thought
. New Perspectives on the Future Relationship between Marketing and Public Relations

Target Groups

Researchers, students and practitioners in the fields of marketing, marketing communications, corporate communications, communications management, public relations, strategic communications and organizational communication

The Author

Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.

Autoren-Porträt von Lisa Dühring

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Lisa Dühring
2017, 1st ed. 2017, 318 Seiten, Englisch
Verlag: Gabler, Betriebswirt.-Vlg
ISBN-10: 365818034X
ISBN-13: 9783658180348
Erscheinungsdatum: 24.04.2017

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: PDF
Grösse: 1.82 MB
Ohne Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kommentar zu "Reassessing the Relationship between Marketing and Public Relations"

Schreiben Sie einen Kommentar zu "Reassessing the Relationship between Marketing and Public Relations".

0 Gebrauchte Artikel zu „Reassessing the Relationship between Marketing and Public Relations“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating