Public Relations For Dummies (ePub)

Introduction. Part I: PR: What It Is, How It Works. Chapter 1: The Power of PR. Chapter 2: X-Raying the PR Process. Chapter 3: Hiring Professional PR Help. Part II: Brainstorming and Thinking Creatively. Chapter 4: Setting Up Your PR Department and Program. Chapter 5: Formulating Ideas. Chapter 6: Using PR Tactics. Part III: Putting the Wheels in Motion. Chapter 7: Creating a Company Newsletter. Chapter 8: Putting Your Message in Writing: The Pres Release. Chapter 9: Writing and Placing Feature Articles. Chapter 10: Promoting Yourself through Public Speaking. Part IV: Choosing the Right Medium for Your Message. Chapter 11: Getting Your Message Out. Chapter 12: Handling the Media. Chapter 13: Tuning In to Radio. Chapter 14:Getting PR on the Tube. Chapter 15: Getting More Ink (Print Isn't Dead Yet). Chapter 16: Going Public in Cyberspace: Your Web Site. Chapter 17: Getting a Grip on New Technology -- Blogs, Webcasting, and Podcasting. Part V: Creating Buzz. Chapter 18: Getting Hits from Buzz Marketing and Viral Marketing. Chapter 19: Staging Publicity Events. Chapter 20: Spotting and Seizing Opportunities. Chapter 21: Knowing What to Do in a PR Crisis. Chapter 22: Evaluating PR Results. Part VI: The Part of Tens. Chapter 23: The Ten Greatest PR Coups of All Time. Chapter 24: Ten Myths about PR -- Debunked. Chapter 25: Ten Reasons to Do PR. Chapter 26: Ten Things You Should Never Do in the Name of PR. Chapter 27: Ten Steps to Better PR Writing. Appendix: Recommended Resources. Index.

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance.
Bob Bly and Ilise Benun are both New York communications professionals.

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