Promotional Cultures (ePub)
The Rise and Spread of Advertising, Public Relations, Marketing and Branding
(Sprache: Englisch)
In the twenty-first century, promotion is everywhere and
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding,...
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding,...
sofort als Download lieferbar
eBook (ePub)
Fr. 19.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Promotional Cultures (ePub)“
In the twenty-first century, promotion is everywhere and
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding, marketing and
lobbying, and explores where our promotional times have taken
us.
Promotional Cultures documents how the professions and
practices of promotion have interacted with and reshaped so much in
our world, from commodities, celebrities and popular culture to
politics, markets and civil society. It offers a mix of historical
accounts, social theory and documented case studies, including
haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez,
the Occupy movement, Barack Obama's election campaigns, news
production and the 2008 financial crisis. Together, these show how
promotional culture may be recorded, understood and
interpreted.
Promotional Cultures will appeal to students and scholars
of media and culture, sociology, politics, anthropology, social and
industrial history.
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding, marketing and
lobbying, and explores where our promotional times have taken
us.
Promotional Cultures documents how the professions and
practices of promotion have interacted with and reshaped so much in
our world, from commodities, celebrities and popular culture to
politics, markets and civil society. It offers a mix of historical
accounts, social theory and documented case studies, including
haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez,
the Occupy movement, Barack Obama's election campaigns, news
production and the 2008 financial crisis. Together, these show how
promotional culture may be recorded, understood and
interpreted.
Promotional Cultures will appeal to students and scholars
of media and culture, sociology, politics, anthropology, social and
industrial history.
Autoren-Porträt von Aeron Davis
Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).
Bibliographische Angaben
- Autor: Aeron Davis
- 2013, 1. Auflage, 216 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0745671446
- ISBN-13: 9780745671444
- Erscheinungsdatum: 11.07.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 0.65 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Promotional Cultures"
0 Gebrauchte Artikel zu „Promotional Cultures“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Promotional Cultures".
Kommentar verfassen