Playing to Win (PDF)

Playing to Win is a handbook for women who want to be
successful. Karren Brady did it. At 23 she took over as Managing
Director of Birmingham City Football Club, becoming the youngest
ever female Managing Director of a UK PLC when it floated in 1997.
Although the club was the "football equivalent of a rubbish dump"
and women were barely even seen on the terraces in the early 90s,
Karren Brady persuaded her backers to acquire the club and
single-mindedly revolutionised it, clearing the debt, taking
Birmingham City into the Premier League and transforming it into a
viable business.

How did she do it? How did a 23-year-old woman with little
previous experience at this level of management walk into a man?s
world and achieve such success? In Playing to Win, she
reveals her secrets and shares with other women the techniques they
can adopt to succeed in their own lives, on their own terms. Her
ten motivational rules are self-help classics: ambition,
determination, courage, charm, hard work, attitude, humour,
confidence, focus and communication. Playing to Win shows
women how to grow in each of these areas and achieve the success
they dream of. And like all great self-help, her principles apply
across all areas of experience - work and personal life. Playing
to Win is a handbook for success in any situation.

Moving from Karren?s story, how she has transformed a business
and maintained a full and stable personal life, to a
chapter-by-chapter study of the ten principles successful women
need to adopt, Playing to Win is essential reading for women
who want to have it all.