Optimizing and Marketing Your Website (ePub)

A simple, step-by-step tutorial, covering the most important aspects of turning a profit from your website: starting with the different ways to monetize it, SEO, paid ads, implementing and interpreting Google Analytics and Webmaster to newsletters and earning the loyalty of your users. Includes the top tips to help you stay ahead of the trend. This guide provides value to both beginners and experienced users alike and it's written and compartmentalized in a way that will allow you to understand and follow every step. Start increasing your revenue today!
The topics talked about in this guide:
Choosing the revenue system
Sell products or services
Sell ad space
Donations
Monetization Conclusions
More ways to monetize your site
CpM Advertising
Affiliate Marketing
Sponsored Reviews
Premium Content
Paid Polls and Surveys
In-text and Image Advertising
Pop-ups and Pop-unders
Audio Ads
SEO (Search Engine Optimization)
On page SEO
Page title tags
Description meta tags
URL structure
Navigation structure
Sitemaps
Custom 404 Page
Content
robots.txt
Images and the "alt" attribute
Heading tags
Keywords
Page loading times
Off page SEO
Anchor text
Top SEO trends for 2016
Google AdSense
How does it work?
How much will you earn?
Is your site eligible to use AdSense?
So how do you actually use AdSense?
Top 10 tips provided by Google AdSense
Other tips for increasing your revenue with AdSense
Size/Location
You can blend the ads with your site design
Some of the AdSense sizes which work best
AdSense section targeting: Make ads relevant
Image or Text Ads
Ads between posts
Placement targeting
AdSense Category blocking
AdSense for YouTube
Google Analytics and Google Webmaster tools
Google Webmaster Tools
Google Analytics
What are the highlights and what should you first pay attention to?
Marketing
Social media and your site
Facebook
YouTube
Newsletters
Google AdWords
What is Google AdWords?
How can you use it to advertise your site?
General marketing tips