Media Relations in Property (ePub)
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Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all propert professionals looking to make the most out of the media.
Graham Norwood has been a journalist for over 20 years and writes on residential property for newspapers, magazines, websites and blogs in the UK and across the world.
Kim Tasso is an independent strategy, marketing and business development consultant, specialising in the professional services sector, with over 30 years' experience.
- Autoren: Graham Norwood , Kim Tasso
- 2014, 1. Auflage, 238 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1135330891
- ISBN-13: 9781135330897
- Erscheinungsdatum: 25.02.2014
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 1.66 MB
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