Managing and Marketing Tourist Destinations (PDF)
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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets.
Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA. Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.
- Autoren: Metin Kozak , Seyhmus Baloglu
- 2010, 1. Auflage, 262 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136904751
- ISBN-13: 9781136904752
- Erscheinungsdatum: 01.11.2010
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- Grösse: 3.05 MB
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