Major Donors (PDF)

Boost Your Nonprofit's Success!

Written by a sterling group of experts for their nonprofit peers,
Major Donors: Finding Big Gifts in Your Database and Online
supplies all types of nonprofit organizations with the best
strategies for navigating the ever-changing world of fundraising on
the Internet. Truly international in its examples, research,
advice, and knowledge, this book is rich with avenues and ideas
about approaching prospective givers--and generous with
cross-cultural tips about conducting cultivation and solicitation
in various countries.

"At last, a practical book that helps us move our thinking in the
critical future area of major gift fundraising. As one of the
oldest techniques in the fundraiser's armory, we have sat for too
long using the same frameworks and techniques; this book offers new
thinking, new insights, and new approaches that will help
fundraisers harness the potential of the growing band of
high-net-worth individuals within their country and
internationally. This book is packed with up-to-the-minute,
practical information that will enhance existing major gift
programs as much as it will help beginners get their head around
where to start."

--Tony Elischer, Managing Director, THINK Consulting
Solutions

"Institutional advancement is a deeply personal process that
requires in-depth understanding of our supporters, to the degree to
which specific aspects of our own priorities reflect our donors'
personal aspirations and interests. Prospect research is
indispensable to this process and to identifying possible
supporters from thousands of possible donors--it would have been
impossible for the University of Toronto campaign to have succeeded
in the absence of our investment in prospect research."

--Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and
External Affairs, University of Oxford

"Major Donors offers some of the best advice from some of the
world's leading prospect researchers, and it will help you to
become a much better fundraiser. It is a great resource and an
important part of any fundraising library. When you follow the
advice in this book, you will raise much more money."

--Harvey McKinnon, President, Harvey McKinnon Associates author of
Hidden Gold and How Today's Rich Give, and coauthor of the
international bestseller The Power of Giving