International Marketing. Analysis & Decision-Making (PDF)
(Sprache: Englisch)
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, International School of Management, Campus Munich, course: Advanced Strategic Management; Business Development; International...
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Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, International School of Management, Campus Munich, course: Advanced Strategic Management; Business Development; International Business Game, language: English, abstract: Due to Amazon's broad market and product diversification they are nowadays exposed to a highly complex and competitive environment. The Porter 5 forces analysis helps us to construe the whole environment and to identify the individual, influential strengths of the company. By doing so, the emphasis is put on the five forces "Competitive Rivalry", "Threat of New Entrants", "Bargaining Power of Suppliers", "Bargaining Power of Buyer" and "Threat of Substitutes".
Bibliographische Angaben
- Autor: Tobias Hinterwimmer
- 2018, 25 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668713197
- ISBN-13: 9783668713192
- Erscheinungsdatum: 29.05.2018
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 3.04 MB
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Sprache:
Englisch
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