How to Deal with Difficult Customers (PDF)

Praise for How to Deal with Difficult Customers

"The application of the ten key strategies in this book will help
every sales professional learn how to deal with the truly difficult
and how to avoid creating unnecessary difficulties. It's written
with the same wit, humor, and inspiration that have made Anderson's
prior books so effective."

--Margaret Callihan, President, Chairman, and CEO, SunTrust Bank,
Florida

"Anderson knocks another one out of the park with How to Deal with
Difficult Customers! The problem is real; Anderson's solutions make
sense and, as always, he makes you laugh in the process."

--Mike Roscoe, Editor in Chief, Dealer Magazine

"I could not put this book down. It's a salesperson's bible,
offering clear and concise how-to advice. If you're in the selling
profession and want to sell more, you should read this book . . .
twice."

--Warren Lada, Senior Vice President, Saga Communications

"An individual executing the ideas within this book will change
their own life and their organization. No one has the gift like
Anderson to articulate the importance character plays in maximizing
potential."

--Mike Tomberlin, CEO, The Tomberlin Group

"Throw out all your other sales manuals. Anderson's new book will
change the way you look at customers, the way your salespeople look
at themselves, and, quite frankly, the way you look at the sales
process."

--Dan Janal, President, PRleads.com

"What are you waiting for? We all have difficult customers. If
you're tired of leaving money on the table because you can't handle
them, read this book. If your good customers are turning into
difficult customers, read this book. If you want to deliver results
year-in and year-out, read, re-read, and apply the lessons of this
book."

--Randy Pennington, author, Results Rule!