Innovation Killers / Harvard Business Review Classics (ePub)
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In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make-from focusing on the wrong customers to choosing the wrong products to develop-that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
- Autoren: Clayton M. Christensen , Stephen P. Kaufman , Willy C. Shih
- 2010, 64 Seiten, Englisch
- Verlag: Harvard Business Review Press
- ISBN-10: 1633691306
- ISBN-13: 9781633691308
- Erscheinungsdatum: 22.07.2010
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 0.50 MB
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