Ten Principles Behind Great Customer Experiences, The / FT Publishing International (ePub)

Name: Ten Principles Behind Great Customer Experiences, The / FT Publishing International
Brand: PEARSON HIGHER EDUCATION
SKU: 52723866
Price: 24.90 CHF
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Matt Watkinson

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Ten Principles Behind Great Customer Experiences, The / FT Publishing International, Matt Watkinson

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Learn how to create a competitive advantage for your business by offering a customer experience that's second to none!

By following a simple "ten principles" format, this book will show you how to constantly improve and build your...

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Learn how to create a competitive advantage for your business by offering a customer experience that's second to none!

By following a simple "ten principles" format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again.

Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.

Autoren-Porträt von Matt Watkinson

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

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Bibliographische Angaben

Autor: Matt Watkinson
2013, 1. Auflage, 240 Seiten, Englisch
Verlag: PEARSON HIGHER EDUCATION
ISBN-10: 0273775987
ISBN-13: 9780273775980
Erscheinungsdatum: 14.02.2013

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Englisch

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