Experimental Design (PDF)

Dr. Paul D. Berger has been teaching Experimental Design at the Massachusetts Institute of Technology for over 40 years and continues to do so. He had an academic appointment for 37 years at Boston University and has had an academic appointment for the last 10 years at Bentley University. He is currently the Director of Bentley University's Master of Science in Marketing Analytics (MSMA) program, in which he also teaches Experimental Design, as well as Marketing Research and Statistics. He is the author of over 200 peer-reviewed articles and conference proceedings, as well as six texts, his latest in 2015, co-authored with Michael Fritz, Improving the User Experience Through Practical Data Analytics. His research has been incorporated into Government-agency reports and presented at conferences worldwide. In 2015, he taught his Experimental Design class at a Deakin University in Melbourne, Australia. Professor Berger continues to provide consulting services in thearea of Experimental Design and Quantitative Methods/Statistics in general to numerous companies. His clients have included companies such as Duracell®, Gillette®, Texas Instruments, and many others; in addition, Professor Berger has provided consulting services internationally, including in China, Japan, India, and Argentina.

Dr. Robert E. Maurer has more than 35 years of industrial experience at Bell Telephone Laboratories. For most of that period, in collaboration with the National Security Agency, he worked on protecting domestic radio and satellite communications, and ultimately led the development and deployment of the largest (in terms of the amount of traffic protected) communications-security system ever installed by anyone anywhere at the time. After that, he collaborated with Walter G. Deeley, the Deputy Director for Communications Security at NSA, to demonstrate the feasibility of a secure-voice terminal (STU 3) for classified point-to-point communications. Finally, he led the