Essentials of Marketing (ePub)
Essentials of Marketing, 7th edition, by Jim Blythe serves as a lively introduction to marketing. The text adopts a practical approach, covering traditional...
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Essentials of Marketing, 7th edition, by Jim Blythe serves as a lively introduction to marketing. The text adopts a practical approach, covering traditional marketing techniques and theories as well as providing the most up-to-date perspectives. Using contemporary case studies, in-chapter examples, and suggestions for further reading, the book helps you to engage with the core principles of modern marketing and develop your critical thinking skills.
Now in its 7th edition, the text includes increased content on digital marketing, new sections on 'thinking ethically' about marketing, and a full range of online resources to enhance your learning experience.
Designed for undergraduate and CIM students, this book provides all the support you need to excel in your discipline.
This title also comes with a companion website.
- Autoren: Jim Blythe , Jane Martin
- 2019, 7. Auflage, 384 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292298804
- ISBN-13: 9781292298801
- Erscheinungsdatum: 24.04.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Ohne Kopierschutz
- Vorlesefunktion
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Essentials of Marketing".
Kommentar verfassen