Economic News, Sentiment, and Behavior (PDF)

This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private, expert, and corporate agents in the traditions of mass communication, journalism studies and behavioral economics. Results based on time series analyses for German data show that the news reports in a volatile manner on the economy and may influence its development through third-person effects. Bad economic news does not cause a decrease in private purchase intentions. Bad news may lead to a change in corporate decisions, such as advertising expenditures, because corporate decision makers may presume changes in consumer behavior through news.

Content

• Economic News and the Real Economy
• Economic News and Economic Sentiment
• Economic News, Economic Sentiment and Economic Behavior
  

Target Group

• Lecturers and students of communication science, economics, business administration, and psychology
• Business journalists, media managers, and advertising managers

The Author

Juliane A. Lischka holds a PhD from the Institute of Mass Communication and Media Research (IPMZ), University of Zurich, and has been working at IPMZ as a postdoctoral researcher since completing her PhD in 2014. She was a Visiting Postdoctoral Fellow at the Reuters Institute for the Study of Journalism, University of Oxford, and at the Cardiff School of Journalism, Media & Cultural Studies, Cardiff University.