Creativity for Innovation Management (ePub)
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Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice.
This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.
Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development. In recent years she also works as a senior researcher at the ETH Zürich. She focuses on competence and skill development for creativity and innovation.
John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter. His publications include Managing Innovation (5th edition) and Innovation and Entrepreneurship (3rd edition).
- Autoren: Ina Goller , John Bessant
- 2017, 344 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317247469
- ISBN-13: 9781317247463
- Erscheinungsdatum: 16.03.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 3.29 MB
- Mit Kopierschutz
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