Businessplan Online Optiker (ePub)
Businessplan mit Schwerpunkt Marketing
(Sprache: Englisch)
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University, language: English, abstract: The stakeholders have chosen the name World Wide Vision. The name should connect...
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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University, language: English, abstract: The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness.
Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected.
1. NAME OF THE COMPANY 3
2. VISION AND GOALS 3
A. SHORT-TERM GOALS 3
B. MEDIUM-TERM GOALS 4
C. LONG-TERM GOALS 4
3. TARGET GROUP 4
4. COMPETITION AND MARKET ENVIRONMENT 5
5. PRODUCT POLICY 6
A. DESIGNER FRAMES 7
B. SUNGLASSES 7
C. OTHERS (LATER) 7
6. PRICE POLICY 8
7. PLACEMENT ON THE MARKET 8
8. PROMOTION POLICY 8
A. PR AND VIRAL MARKETING CAMPAIGN 9
B. ONLINE MARKETING 9
C. OFFLINE MARKETING 9
D. STRATEGIC COOPERATION'S 10
9. WEBSITE AND CORPORATE DESIGN 10
10. LIST OF LITERATURE 11
Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected.
1. NAME OF THE COMPANY 3
2. VISION AND GOALS 3
A. SHORT-TERM GOALS 3
B. MEDIUM-TERM GOALS 4
C. LONG-TERM GOALS 4
3. TARGET GROUP 4
4. COMPETITION AND MARKET ENVIRONMENT 5
5. PRODUCT POLICY 6
A. DESIGNER FRAMES 7
B. SUNGLASSES 7
C. OTHERS (LATER) 7
6. PRICE POLICY 8
7. PLACEMENT ON THE MARKET 8
8. PROMOTION POLICY 8
A. PR AND VIRAL MARKETING CAMPAIGN 9
B. ONLINE MARKETING 9
C. OFFLINE MARKETING 9
D. STRATEGIC COOPERATION'S 10
9. WEBSITE AND CORPORATE DESIGN 10
10. LIST OF LITERATURE 11
Bibliographische Angaben
- Autor: Tobias Bandt
- 2011, 1. Auflage, 12 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640836332
- ISBN-13: 9783640836338
- Erscheinungsdatum: 18.02.2011
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 0.24 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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