Business Development (PDF)
Customer-oriented Business Development for successful companies
(Sprache: Englisch)
This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable...
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This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries.
Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business Development in detail, and includes separate chapters on the structure, life cycle and management of the portfolio and the allocation of corporate, internal and external resources in the development plan. The case study section follows a hypothetical company through the conception, creation and implementation of a Business Development plan.
This book inspires readers from corporate executives and managers, to academic researchers and business students.
Content
- Business Development: role, role profile, business unit, process
- Portfolio structure, management and life cycle
- Resources
- Target market
- Market cultivation strategy
- Case study
- Six steps to Business Development
Target Groups
- CEOs
- Responsible persons from sales and marketing
- Project and product managers of all industries
- Students of Business Administration and Business Informatics
The Author
Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.
Autoren-Porträt von Andreas Kohne
Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.
Bibliographische Angaben
- Autor: Andreas Kohne
- 2019, 1st ed. 2019, 110 Seiten, Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3658247266
- ISBN-13: 9783658247263
- Erscheinungsdatum: 04.02.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 1.67 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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