Steal These Ideas! / Bloomberg (PDF)

The marketer's guide to standing out from the crowd and
connecting with consumers

As advertisements become more ubiquitous online and off, the
struggle to really capture a customer's attention is heating up. In
Steal These Ideas!, Second Edition, Steve Cone,
internationally renowned marketing expert, reveals how to resonate
with a target audience, providing a fresh perspective riddled with
pearls of wisdom and wit. Full of practical ideas that the reader
can learn in a matter of hours, and apply successfully to their
business for years, Steal These Ideas! proved an instant
classic on outside-the-box marketing when it first published in
2005, and this newly revised edition, refreshed for the present
day, promises to have the same impact as it's predecessor.

* This new edition includes material on social networking,
customer loyalty campaigns, building websites, and sending
effective email blasts

* The book is illustrated throughout with examples of the good,
bad, and ugly in advertising

* Includes new ideas on how to take full advantage of online
marketing and social media

* Highlights the art of building an effective loyalty program,
the power of public relations and sponsorship, and using a
spokesperson

* Author Steve Cone is the Executive Vice President of AARP

Everything you didn't learn in business school (or in the
field), Steal These Ideas! gives marketers the edge in
today's fast-paced, oversaturated marketplace.