Steal These Ideas! / Bloomberg (ePub)
Marketing Secrets That Will Make You a Star
(Sprache: Englisch)
Working for nearly thirty years with and for leading companies
including Citigroup, American Express, Epsilon, Apple, and
Fidelity--with notable political and not-for-profit campaigns
along the way--Steve Cone has the kind of hard-earned,
high-level...
including Citigroup, American Express, Epsilon, Apple, and
Fidelity--with notable political and not-for-profit campaigns
along the way--Steve Cone has the kind of hard-earned,
high-level...
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Working for nearly thirty years with and for leading companies
including Citigroup, American Express, Epsilon, Apple, and
Fidelity--with notable political and not-for-profit campaigns
along the way--Steve Cone has the kind of hard-earned,
high-level experience that translates into valuable, tested ideas
on what really works--and doesn't--in
marketing.
In Steal These Ideas! Cone delivers hundreds of pearls in a
sharp, no-nonsense, and witty style on all facets of marketing,
branding, and advertising with all the candor and freshness one
would expect from a knowledgeable good friend in the
business.
Illustrated throughout with examples of the good, bad, and ugly in
advertising, this is the secret stuff that no one ever teaches.
Anyone can now steal these ideas and become a marketing star
today.
including Citigroup, American Express, Epsilon, Apple, and
Fidelity--with notable political and not-for-profit campaigns
along the way--Steve Cone has the kind of hard-earned,
high-level experience that translates into valuable, tested ideas
on what really works--and doesn't--in
marketing.
In Steal These Ideas! Cone delivers hundreds of pearls in a
sharp, no-nonsense, and witty style on all facets of marketing,
branding, and advertising with all the candor and freshness one
would expect from a knowledgeable good friend in the
business.
Illustrated throughout with examples of the good, bad, and ugly in
advertising, this is the secret stuff that no one ever teaches.
Anyone can now steal these ideas and become a marketing star
today.
Autoren-Porträt von Steve Cone
Steve Cone is chief marketing officer for Epsilon. Over his thirty-year career, Cone has earned a reputation for innovative marketing management, including stops along the way at Key Corp., American Express, and Fidelity. A true out-of- the-box thinker, Cone is known for imaginative solutions to tough marketing issues.
Bibliographische Angaben
- Autor: Steve Cone
- 2010, 1. Auflage, 208 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470885076
- ISBN-13: 9780470885079
- Erscheinungsdatum: 17.05.2010
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eBook Informationen
- Dateiformat: ePub
- Grösse: 2.39 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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