Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix (PDF)
(Sprache: Englisch)
Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bratislava (UNIVERSITY OF ECONOMICS IN BRATISLAVA), language: English, abstract: Customers search consciously for products but they...
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Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bratislava (UNIVERSITY OF ECONOMICS IN BRATISLAVA), language: English, abstract: Customers search consciously for products but they also search much more unconsciously for products and services to satisfy their needs. In many cases, however, it is not the targeted rational purchase, but the marketing, which encourages the customer to buy.
Successful marketing, however, presupposes that providers of goods or services know exactly the background of the purchasing behaviour, the current or latent needs of their customers and the current trends in purchasing behaviour. Only then, can a successful marketing model be developed from a mix of marketing tools.
For this reason, consumer behaviour research is of great importance.
Successful marketing, however, presupposes that providers of goods or services know exactly the background of the purchasing behaviour, the current or latent needs of their customers and the current trends in purchasing behaviour. Only then, can a successful marketing model be developed from a mix of marketing tools.
For this reason, consumer behaviour research is of great importance.
Bibliographische Angaben
- Autor: Siamak Hadifar
- 2017, 23 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668466335
- ISBN-13: 9783668466333
- Erscheinungsdatum: 20.06.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 0.76 MB
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Englisch
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