What the CEO Wants You To Know
How Your Company Really Works
(Sprache: Englisch)
The classic on the universal laws of business success, completely revised and updated for today's leaders
Completely rewritten for today s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram...
Completely rewritten for today s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram...
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The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers.
For everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer.
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1How This Book Can Help You
Think back to your school days and the best teacher you ever had. The one who seemed to know everything about his or her subject and had something all the other teachers lacked: the ability to boil down the complex ideas of the discipline--whether it was psychology, economics, mathematics, or chemistry--so that you really got it.
Other teachers may have had a great depth of knowledge, or fancier credentials, but they couldn t turn on the lightbulb over your head. Instead of making something complex seem simple, they did the opposite--they made it harder to understand.
I ve been in the business world for more than fifty years, beginning when I was a child in my family s small shoe store in India, then working as an engineer in Australia. From there, I moved to America, attended Harvard Business School, taught there and at Northwestern s Kellogg School of Management and Boston University, and have been advising CEOs and serving on boards of directors at companies large and small around the world ever since. The one thing I ve noticed in all that time is that the best CEOs are like the best teachers. They are able to take the complexity and mystery out of business by focusing on the moneymaking fundamentals. And they make sure that everyone in the company, not just their executive colleagues, understands those building blocks of business.
You could say that in doing so they have their self-interest at heart, since the company is more successful when everyone knows how the business works. But it s not just the CEO who benefits. People feel more connected to their work and have greater job satisfaction when they really understand how their organization works. And as the company grows profitably year after year there are greater opportunities for them to expand their careers and make more money, and the company can make a greater contribution to the community. The same applies to a
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nonprofit or government agency. (See the box Wait! This Is True of Nonprofits, NGOs, and Government Agencies, Too? ) That s why the best CEOs everywhere work so hard to explain things. And that s why I want to share with you, in the words of the book s title, what the CEO wants you to know, so that you can learn, grow, and make a greater contribution to not only your organization but the world around you.
This Is Far Easier Than You Think
It turns out that business is very simple and very logical. There are universal principles that apply whether you sell fruit from a stand or run a Fortune 500 company. Every organization must serve its customers, manage its cash effectively, use its assets wisely, and constantly improve and grow.
These are the basics. This is business boiled down to its essentials. And those essentials are present in every company anywhere on the globe, despite differences of cultures, dialects, or government regulations. It s always been this way. Think once more about your school days. Once you understood that the atom was made up of protons, electrons, and neutrons, you had the fundamentals to help you solve any chemistry problem.
Wait! This Is True of Nonprofits, NGOs, and Government Agencies, Too?
Sometimes people are surprised when I say that everyone needs to understand the fundamentals of business. They say they work for a government agency, NGO (nongovernmental organization), or nonprofit (such as a charity or volunteer group), and this discussion can t possibly apply to them.
But it does, although some of the terminology is different.
Let s take just one of the four key essentials of any organization--managing cash effectively. True, NGOs and government entities usually don t sell things to generate cash, but still they must make sure they have enough money to operate both today and in t
This Is Far Easier Than You Think
It turns out that business is very simple and very logical. There are universal principles that apply whether you sell fruit from a stand or run a Fortune 500 company. Every organization must serve its customers, manage its cash effectively, use its assets wisely, and constantly improve and grow.
These are the basics. This is business boiled down to its essentials. And those essentials are present in every company anywhere on the globe, despite differences of cultures, dialects, or government regulations. It s always been this way. Think once more about your school days. Once you understood that the atom was made up of protons, electrons, and neutrons, you had the fundamentals to help you solve any chemistry problem.
Wait! This Is True of Nonprofits, NGOs, and Government Agencies, Too?
Sometimes people are surprised when I say that everyone needs to understand the fundamentals of business. They say they work for a government agency, NGO (nongovernmental organization), or nonprofit (such as a charity or volunteer group), and this discussion can t possibly apply to them.
But it does, although some of the terminology is different.
Let s take just one of the four key essentials of any organization--managing cash effectively. True, NGOs and government entities usually don t sell things to generate cash, but still they must make sure they have enough money to operate both today and in t
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Autoren-Porträt von Ram Charan
Ram Charan is the coauthor of the bestsellng Execution and Confronting Reality, written with Larry Bossidy, and the author of Know How and ten other books. A former award winning Harvard Business School professor, he is a noted expert on business strategy, execution, corporate boards and building a high performance organization. He has worked with the CEOs of some of the world s most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group and Tata Group.
Bibliographische Angaben
- Autor: Ram Charan
- 2017, Exp. and Upd. Ed., 176 Seiten, Masse: 13,6 x 21,1 cm, Gebunden, Englisch
- Verlag: Penguin Random House
- ISBN-10: 0553417789
- ISBN-13: 9780553417784
- Erscheinungsdatum: 12.09.2017
Sprache:
Englisch
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