Trendology
Building an Advantage through Data-Driven Real-Time Marketing
(Sprache: Englisch)
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its...
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Inhaltsverzeichnis zu „Trendology “
Introduction Chapter 1: Relevance is Trending Up Chapter 2: Understanding Brands on Twitter Chapter 3: RTM Performance for Big, Known Events Chapter 4: RTM Performance for Unknown Events and Daily Trends Chapter 5: Laying a Data-Driven Foundation for Real-Time Chapter 6: Aiming for Real-Time Success Chapter 7: The Data-Driven RTM Process Chapter 8: The Future of RTM Chapter 9: Conclusion
Autoren-Porträt von C. Kerns
Chris Kerns
Bibliographische Angaben
- Autor: C. Kerns
- 2014, 252 Seiten, Masse: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137479558
- ISBN-13: 9781137479556
- Erscheinungsdatum: 11.11.2014
Sprache:
Englisch
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