The Theory and Practice of Revenue Management
(Sprache: Englisch)
Revenue management (RM) has emerged as one of the most important new business practices in recent times.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as...
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Klappentext zu „The Theory and Practice of Revenue Management “
Revenue management (RM) has emerged as one of the most important new business practices in recent times.
This book is the first comprehensive reference book to be published in the field of RM.
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.
Successful hardcover version published in April 2004.
Inhaltsverzeichnis zu „The Theory and Practice of Revenue Management “
Quantity-Based RM.- Single-Resource Capacity Control.- Network Capacity Control.- Overbooking.- Price-based RM.- Dynamic Pricing.- Auctions.- Common Elements.- Customer-Behavior and Market-Response Models.- The Economics of RM.- Estimation and Forecasting.- Industry Profiles.- Implementation.
Bibliographische Angaben
- Autoren: Kalyan T. Talluri , Garrett J. van Ryzin
- 2004, 713 Seiten, Masse: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Springer Netherlands
- ISBN-10: 1402077017
- ISBN-13: 9781402077012
- Erscheinungsdatum: 17.06.2004
Sprache:
Englisch
Rezension zu „The Theory and Practice of Revenue Management “
"Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I.
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