The Startup Way

have been able to set up around their products and services in the past.

3. The increasing speed of technological change and consumer preference.

4. The ridiculous number of new potential high-growth startups that are entering every industry even if most of them flame out.

And those are just examples of the external sources of uncertainty that face today s managers. Increasingly, today s managers are also under pressure to create more uncertainty themselves: by launching new innovative products, seeking new sources of growth, or entering new markets.

It s important to see this as the change it is. For most of the twentieth century, growth in most industries was constrained by capacity. It was considered completely obvious what a company would do if it had extra capacity: make more stuff and then sell it. New products meant mostly variations of what they already made. New growth usually meant putting out more advertising to reach new audiences with existing products. The bases for competition were primarily price, quality, variety, and distribution. Barriers to entry were high, and if competitors did come on the scene, they entered and grew relatively slowly by today s standards.

Today, global communications means that new products can be conceived and built anywhere, and customers can discover them at an unprecedented pace.

This setup flips Karl Marx s old dictum on its head; what he called the means of production can now be rented. Entire global supply chains can be borrowed at little more than the marginal cost of the underlying products they produce. This dramatically lowers the initial capital costs required to try something new.

The Management Portfolio

In addition, he basis of competition is shifting. Today s

LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You

Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.
-Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg

"My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that."
--Clay Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School

"The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth Provides clear and useful guidance for tackling the toughest challenges.
--Kathy Fish, CTO, Procter & Gamble

To succeed in the Third Wave, an era where technology will disrupt everything from education to healthcare, companies will need new tools and approaches. Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth.
-- Steve Case, former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave

The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries.  
-Brad D. Smith, chairman and CEO of Intuit

A fascinating, supremely useful read. On the foundation of his transformational The Lean Startup, Eric Ries has built a compelling case for organizational entrepreneurship to enable continuous transformation at scale.  As he convincingly argues, it is not for every organization only those that hope to survive and succeed in today s environment.  
-General Stanley McChrystal

The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes.
--Aaron Levie, co-founder and CEO, Box

"If The Startup Way can transform the federal government -- and it has -- it can transform your company. For everyone who's thought 'there has to be a better way,' here's your proof and a playbook to make it happen."
--Jennifer Pahlka, Founder and Executive Director, Code for America

"Big companies are struggling as never before. They need a brand new stem-to-stern game plan, and they get exactly that in Eric Ries' new book The Startup Way. It keys off The Lean Startup and makes a great leap forward. The game plan Eric suggests is 'not optional' for our bumbling big outfits. Well done!"
-Tom Peters

As someone who is deeply committed to the public sector, I was heartened to see that the entrepreneurial principles and practices that Eric Ries describes in his new book, The Startup Way, apply equally effectively to governments and nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern organization, read this compelling book.
--Gavin Newsom, Lieutenant Governor of California 

"In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today s relentless pace of change, this is the book for you."
-Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global

The American economy relies on a startup culture to create new goods and services, provide job opportunities, and raise living standards.  Eric Ries s The Startup Way provides a compelling roadmap to guide all organizations old and new, big and small, high-tech and low-tech to build a startup culture to experiment, iterate and innovate.
-Alan Krueger, Chairman of the President s Economic Advisers under President Obama and Bendheim Professor of Economics and Public Affairs at Princeton

  A twenty-first century toolkit that will allow any company to flourish.
  Ron Conway, founder and co-managing partner of SV Angel

People tend to associate the term startup with a uniqueness that assumes a culture of creativity, innovation, and continuous learning. But as Eric Ries shows, you don t have to fit the mold of a typical Silicon Valley start-up to prioritize learning over perfection, and create a culture where making mistakes is not just accepted, but encouraged. The Startup Way presents a new vision for what a modern company can, and should, look like.     
--Reshma Saujani, founder of Girls Who Code

In The Startup Way, Eric Ries offers leaders across the public, private and non-profit sectors a road map for managing continuous innovation, regardless of organizational size or complexity. As someone who helped introduce some of these practices to the U.S. government, I ve seen firsthand the improvement in people's lives.
--Aneesh Chopra, former U.S. CTO
 
Eric Ries does it again -- brilliantly. In his new book, The Startup Way, Ries argues that established businesses need to build a new entrepreneurial capability in order to innovate continuously. Most large companies are missing this fundamental piece of the corporate innovation puzzle. Neglect his advice at your peril.   
-Thales Teixeira, Associate Professor of Business Administration at Harvard Business School

"A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention."
 -Seth Godin, author of Linchpin

In The Startup Way, Eric Ries applies the secrets of Silicon Valley to established companies in every industry. The fact is, today, every one of us is in Startup mode. Every leader and aspiring leader should read this eye-opening book.   
-Marshall Goldsmith, author of the #1 bestselling Triggers, and What Got You Here Won t Get You There

"Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new products an order of magnitude faster than legacy companies. The Startup Way describes how to foster entrepreneurial leadership essential to corporate survival in the 21st century."
-Jeff Sutherland, co-creator of Scrum Inc. and author of SCRUM: The Art of Doing Twice the Work in Half the Time

Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ING we ve embedded lean startup principles into the way we innovate, The Startup Way brings new and valuable insights"
-Ralph Hamers, CEO of ING Group
 
"Eric has done it again! Every company can benefit from these startup principles -- and should -- because if they don't, a startup is probably going to drink up all their milkshake. This is the internet revolution and if your company isn't adapting to The Startup Way, it's failing."
- Alexis Ohanian, cofounder of Reddit & Initialized Capital, bestselling author of Without Their Permission
 
The most important companies in the world were not built in a day. Companies like Facebook, SpaceX, and AirBnB did not stop after their first successful product. They continued to innovate, even in the face of extreme competition from startups.  As a long term investor, I look for companies that can maintain that innovative edge over the course of decades. This book gives the blueprint essential to creating and sustaining that innovative culture regardless of the size of the company.
-- Brian Singerman, Partner, Founders Fund
 
  There's a lot of talk about the need for more entrepreneurship in today's changing economy. But there isn't a lot of real insight about just what that means. The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.
-- Tim O Reilly, CEO O Reilly Media

"The problem with many 'how-to' books is that they don't really answer on the promise of teaching us how to. Not so with Ries' new book: this book is born out of the real world of application. It teaches line by line the path to put lean thinking to work in order to produce breakthrough results in culture and growth."
-- Greg McKeown, the author of the New York Times Bestseller, Essentialism: The Disciplined Pursuit of Less