The Spread of Yield Management Practices
The Need for Systematic Approaches
(Sprache: Englisch)
Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many...
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Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been changing. Technology and research have opened up new possibilities for its application at costs, and following methods, that are acceptable even to those who cannot access sophisticated statistics or mathematics instruments. The evolution and the rapid changes in the reference scenarios both of the demand and the offer, have done the rest. It has become clear that to compete in a market as vast as the tourism one, one must apply the principles and techniques of marketing to produce and deliver a service that can satisfy the needs of the client better than the competition. In the same way, however, a deeper knowledge of the processes of the clientele's choice, acquisition and consumption permits the formulation of increasingly accurate forecasts of their behaviour and an understanding of the significance and importance that each client segment attaches to the purchase and consumption of a particular service. In this way the application of the yield management technique has assumed a new and more important position as well as a greater and constant spread.
Inhaltsverzeichnis zu „The Spread of Yield Management Practices “
Part I: Strategic aspects for a YMS implementation:- F. Sfodera: Yield management in advanced systems of hotel management
- B. Parry, D. McCaskey: How to yield value: the Janus perspective
- B. Brotherton, R. Turner: Human issues and the introduction of a yield management system. A case study of a 4* Chain Hotel
- U. McMahon-Beattie et al.: Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand
- P. Desinano et al.: Controlling the yield management process in the hospitality business
Part II: Yield management: new applications:
- J. Hoseason: Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk
- Ch.R. Rassing: Revenue management in the restaurant sector
- E. Schiaffella: Revenue management and food service businesses: the case of Italy
- P. Desinano: Recent events, challenges and options in revenue management
Part III: Information instruments for a YMS:
- Microsoft Fidelio: Opus 2 overview
- E-yieldTM technical brief.
Bibliographische Angaben
- 2005, 2006, 154 Seiten, Masse: 15,7 x 23,7 cm, Kartoniert (TB), Englisch
- Herausgegeben:Sfodera, Fabiola
- Herausgegeben: Fabiola Sfodera
- Verlag: Physica-Verlag
- ISBN-10: 3790815829
- ISBN-13: 9783790815825
- Erscheinungsdatum: 04.10.2005
Sprache:
Englisch
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