The small BIG
Small Changes That Spark Big Influence
(Sprache: Englisch)
Why a small change can make a big difference.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „The small BIG “
Why a small change can make a big difference.
Klappentext zu „The small BIG “
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Autoren-Porträt von Steve J. Martin, Noah Goldstein, Robert B. Cialdini
Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.Noah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG. His previous book, Yes!, also co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies.
Bibliographische Angaben
- Autoren: Steve J. Martin , Noah Goldstein , Robert B. Cialdini
- 2015, 304 Seiten, Masse: 12,8 x 19,5 cm, Kartoniert (TB), Englisch
- Verlag: Profile Books
- ISBN-10: 1781252750
- ISBN-13: 9781781252758
- Erscheinungsdatum: 06.08.2015
Sprache:
Englisch
Kommentar zu "The small BIG"
0 Gebrauchte Artikel zu „The small BIG“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The small BIG".
Kommentar verfassen