The Ride

The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity.

The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one's own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.

In the motorcycle scene of 1960s Britain, it was frowned upon to drive a motorcycle as it was produced in a factory. Following in this historical tradition, The Ride focuses on those who are creating customized motorcycles that come as close to one's own vision of how pure riding should be as possible. For example, the creative young people who are buying old, wrecked bikes on eBay, removing everything but the motor and frame, and then rebuilding them in ways that are as radical and subversively creative as they are knowledgeable and respectful of tradition.

The archetypes of the new motorcycles created in this way-classic board racers, bobbers, café racers, and choppers-may very well be 30-50 or even 80 years old, but what is made out of them is new, not retro. Decked out with state-of-the-art disk brakes, LED lights, gears, and drive components, these machines are more agile, faster, more radical, and therefore more fun than anything produced in the past.

The Ride features transformations such as a boring plastic motorcycle made in Japan in the 1990s turned into a slick café racer with an Italian feel, a soulless neo-baroque machine turned into an in-your-face scrambler, or an old find from grandpa's barn turned into a absolutely comfort-free hardtail with the coolest of sounds.

The book also presents small, local custom motorcycle workshops from around the globe that