The effect of automatic teller machine service quality in Ethiopia
(Sprache: Englisch)
The main objective of this study is to investigate the effect of the ATM service quality dimensions on customer satisfaction and customer loyalty (future prospect). The study was descriptive in type and inferential statistics in particular such as ANOVA,...
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The main objective of this study is to investigate the effect of the ATM service quality dimensions on customer satisfaction and customer loyalty (future prospect). The study was descriptive in type and inferential statistics in particular such as ANOVA, correlation and regression analysis were used. This research has numerous functions in managing of bank customers because the bank is interested in obtaining and retaining of customers who are using Dashen bank ATM service to achieve competitive advantage through loyalty. In this study, the designed specific objectives were achieved. The specific objectives which dealt with the analyses, exploration and investigation of the effect of ATM service quality dimensions on customer satisfaction and future prospects of ATM and the effect of customer satisfaction on future prospects were attained with remarkable results.
Autoren-Porträt von Sinishaw Asfaw
Asfaw, SinishawSinishaw Asfaw graduated St.Mary University School and is the holder of Master degree in general business administration. He is working at one of the biggest bank in Ethiopia's banking industry for the last five years. He is interested in examining the effect of the ATM service quality dimensions on customer satisfaction and future prospects.
Bibliographische Angaben
- Autor: Sinishaw Asfaw
- 2018, 92 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139878055
- ISBN-13: 9786139878055
Sprache:
Englisch
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