The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Entrepreneurship II.- Session Number: 5.6: Global Marketing II.- Session Number: 5.7: Consumer Vulnerability and Protection.- Session Number: 5.8: Importance of Branding.- Session Number: 5.9: Customer Experience.-  Session Number: 6.10: Customer Reactions.- Session Number: 6.2: Social Responsibility.- Session Number: 6.3: Advertising Execution.- Session Number: 6.4: Consumer is Not Always Right?.- Session Number: 6.5: The Self and Emotion.- Session Number: 6.6: Creating Innovation.- Session Number: 6.7: Cultural Perspectives in Marketing Ethics.- Session Number: 6.8: Organizational Issues and Processes.- Session Number: 6.9: Front Line Employees.- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You?.- Session Number: 7.3: Customer Reactions.- Session Number: 7.4: Distribution and SCM.- Session Number: 7.5: Teaching and Innovation II.- Session Number: 7.6: Global Marketing III.-Session Number: 7.7: Marketing Research Tools & Techniques.- Session Number: 7.8: Relationship Marketing in  Service Context.- Session 8.15: Poster Presentations.- Session Number: 8.3: Cognitive Influences.- Session Number: 8.4: E--Shopping I.- Session Number: 8.5: Emerging Market Issues.- Session Number: 8.6: Strategy for Innovation.- Session Number: 8.7: Marketing Research Tools & Techniques.- Session Number: 8.8: Relationship Strategy 1.- Session Number: 8.9: Service Failure & Recovery.- Session Number: 8.10: Rethinking Reputation Research.- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media.- Session Number: 9.10: New  Technology for Business Education: The Moodle Way.- Session Number: 9.11: The Tourist Experience.- Session Number: 9.3: Account Management, Trust and Sustainability.- Session Number: 9.4: Selling with Electronic Media.- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of aSales Person.- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation.- Session Number: 9.8: Relationship Strategy 2.- Session Number: 9.9: Service Failure & Switching Behaviors.-  Session Number: 10.3: Consumer Differences.- Session Number: 10.4: Doctoral Colloquium.- Session Number: 10.5: Market Orientation: Antecedence and Consequences.- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews.- Session Number: 10.7: Marketing and Finance.- Session Number: 10.8: Franchising, Internet and Loyalty.- Session Number: 10.9: Behavior change in Social Marketing.- Session Number: 11.1: Consumer Behavior VI.- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing.- Session Number: 11.3: Organizational Learning, Pricing and Simulations.- Session Number: 11.4: New Media, New Customers? Understanding what Works.-  Session Number: 11.5: Teaching and Innovation I.- Session Number: 11.6: Bank Marketing II.-  Session Number: 11.7: Value, Alliance and Dynamics.- Session Number: 11.8: Retail Strategy.- Session Number: 11.9: Social Marketing and Harmful Behavior.-  Session Number: 12.11:  Tourism Marketing.- Session  Number: 12.3: Becoming Green.- Session Number: 12.4: BRIC Markets I.- Session Number: 12.5: Understanding Social Marketing: Where are we  now?.- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media.- Session Number: 12.7: Pricing Behavior and CRM.-  Session Number: 12.8: Retailing and Consumer Behavior.