The Balanced Scorecard, English edition
Translating Strategy into Action
(Sprache: Englisch)
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a...
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Klappentext zu „The Balanced Scorecard, English edition “
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Inhaltsverzeichnis zu „The Balanced Scorecard, English edition “
Preface 1. Measurement and Management in the Information Age
2. Why Does Business Need a Balanced Scorecard?
Part One-Measuring Business Strategy
3. Financial Perspective
4. Customer Perspective
5. Internal-Business-Process Perspective
6. Learning and Growth Perspective
7. Linking Balanced Scorecard Measures to Your Strategy
8. Structure and Strategy
Part Two-Managing Business Strategy
9. Achieving Strategic Alignment: From Top to Bottom
10. Targets, Resource Allocation, Initiatives, and Budgets
11. Feedback and the Strategic Learning Process
12. Implementing a Balanced Scorecard Management Program
Appendix: Building a Balanced Scorecard
Index
About the Authors
Autoren-Porträt von Robert S. Kaplan, David P. Norton
Robert S. Kaplan (links) ist Professor an der Harvard Business School und bei der renommierten Unternehmensberatung Palladium tätig.David P. Norton ist Präsident von Palladium. Gemeinsam haben Kaplan und Norton die Balanced Scorecard entwickelt, ein Konzept zur Messung der Aktivitäten eines Unternehmens, um den Führungskräften einen Überblick über die Leistungsfähigkeit einer Organisation zu bieten.
Bibliographische Angaben
- Autoren: Robert S. Kaplan , David P. Norton
- 1996, 336 Seiten, mit Abbildungen, Masse: 16,6 x 24,4 cm, Gebunden, Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 0875846513
- ISBN-13: 9780875846514
Sprache:
Englisch
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