Tactical SEO
The Theory and Practice of Search Marketing
(Sprache: Englisch)
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
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Produktinformationen zu „Tactical SEO “
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Klappentext zu „Tactical SEO “
Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.
Inhaltsverzeichnis zu „Tactical SEO “
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- Chapter - 01: Re-Evaluating SEO;
- Chapter - 02: Understanding Google;
- Chapter - 03: The Restraints of Process-Driven SEO and the Value of Opportunity;
- Chapter - 04: Supporting Longevity With Search Ripples;
- Chapter - 05: Thinking About SEO in Terms of Value Rather Than ROI;
- Chapter - 06: Creating a Value Checklist for SEO;
- Chapter - 07: Building SEO Expertise In-House Vs Outsourcing;
- Chapter - 08: Evaluating Success in Search Marketing;
- Chapter - 09: Planning for the Future
Autoren-Porträt von Lee Wilson
Lee Wilson is an established influencer and authoritative expert in the search and digital marketing space. A multiple published author on topics including SEO and data-driven marketing, Wilson simplifies online advertising into action-orientated roadmaps for individuals and companies to implement without prior training.Wilson has extensive strategic and practical insights gathered from nearly 20 years leading digital services and departments, spanning thousands of search marketing campaigns, covering SME's and start-ups, through to global brands and international marketing.
Bibliographische Angaben
- Autor: Lee Wilson
- 2016, 200 Seiten, Masse: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749477997
- ISBN-13: 9780749477998
- Erscheinungsdatum: 02.08.2016
Sprache:
Englisch
Pressezitat
"Lee is a meticulous, thought-inspiring, digital marketing professional and Tactical SEO is a true reflection of just that. Showcasing an enviable depth of SEO knowledge throughout, Lee explains not just how to understand search engines, but provides practical takeaways and priceless information to help you successfully manage and communicate the importance of SEO in our modern digital world. This publication is a great journey through the frequent changes that continue to occur in search marketing and how to positively act on them. I'd recommended this book for those taking their first steps into SEO, all the way through to those that looking to take a completely refreshed approach to organic search as a channel. A reminder that now more than ever, we still have to think outside the box to stand out in search engines." Jack Cooper, Digital Marketing Manager, Strawberrysoup
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