Switch
How to change things when change is hard
(Sprache: Englisch)
Change doesn't need to be hard. Just Switch.
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Produktinformationen zu „Switch “
Change doesn't need to be hard. Just Switch.
Klappentext zu „Switch “
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Autoren-Porträt von Dan Heath, Chip Heath
Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Bibliographische Angaben
- Autoren: Dan Heath , Chip Heath
- 2011, 320 Seiten, Masse: 12,6 x 19,5 cm, Kartoniert (TB), Englisch
- Verlag: Random House UK
- ISBN-10: 1847940323
- ISBN-13: 9781847940322
- Erscheinungsdatum: 14.02.2011
Sprache:
Englisch
Rezension zu „Switch “
"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes
Pressezitat
A fantastic book Wired
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