Staying the Consumption Course
Exploring the Individual Lock-in Process in Service Relationships
(Sprache: Englisch)
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a...
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Klappentext zu „Staying the Consumption Course “
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
Inhaltsverzeichnis zu „Staying the Consumption Course “
Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research.-Model of the Consumer Lock-in Process.- Longitudinal Study with Service Consumers in a Higher Education Service.
Autoren-Porträt von Benjamin Krischan Schulte
Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
Bibliographische Angaben
- Autor: Benjamin Krischan Schulte
- 2015, 2015, XVII, 228 Seiten, Masse: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658087870
- ISBN-13: 9783658087876
- Erscheinungsdatum: 20.02.2015
Sprache:
Englisch
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