Social Media in the Classroom

Contents: Stanley J. Baran: Foreword - Preface - Acknowledgments - Applying Social Media in Teaching Advertising - Gwyneth Howell/Rohan Miller: Digitally Driving Student Engagement to Improve Pedagogical Outcomes - Regina Lewis/Brandi Watkins: Connectivism and the Classroom: Translating Theory into Teaching - Holly Kathleen Hall/Mary Jackson Pitts: Being Your Own Chief Marketing Officer: Student Perceptions of Personal Branding - Hana S. Noor Al-Deen: Social Media and Applied Learning - Applying Social Media in Teaching Public Relations - Kathleen Stansberry: Taming the Social Media Data Deluge: Using Social Media Research Methods in the Public Relations Classroom - Melissa L. Janoske/Rowena L. Briones/Julia Daisy Fraustino: Drop and Give Me 20 (Social Media Platforms): Using Boot Camp to Teach Social Media Strategy - Beth L. Sundstrom/Abbey Blake Levenshus: The Art of Tweeting: Integrating Primary Social Media Research into a Public Relations Writing Course - Melissa D. Dodd/Thibault Adda: New Technologies for Social Media and Public Relations Education - Applying Social Media in Teaching Journalism - David Baines/Melissa Wall: Challenging the Newsroom Paradigm: Four Nations' Journalism Students Interrogate Global Issues Through Social Media - Leigh Landini Wright: Storytelling 2.0: Using Social Media Tools to Craft Multimedia Stories - K. Hazel Kwon: Using Network Analytic Tools to Teach Social Media Impact on Citizen Journalism - Melony Shemberger: Going on a News Consumption Diet: Engaging Students in Meaningful Current Events Discussions Through Social Media.

Hana S. Noor Al-Deen (PhD, SUNY at Buffalo) is Professor of Communication at the University of North Carolina Wilmington. She was the lead co-editor of Social Media and Strategic Communications (2013) and Social Media: Usage and Impact (2011).