Representation of Sub-Saharan Africa in the Swedish media
and perception of Second generation immigrants
(Sprache: Englisch)
The study investigates how sub-Saharan Africa is represented in the Swedish print media, Dagens Nyheter, and how second generation immigrants of Sub-Saharan African background perceive and relate to the representation of Sub- Saharan Africa in the Swedish...
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The study investigates how sub-Saharan Africa is represented in the Swedish print media, Dagens Nyheter, and how second generation immigrants of Sub-Saharan African background perceive and relate to the representation of Sub- Saharan Africa in the Swedish mass media by using quantitative and qualitative methodology. Hence, the study deploys a mixed methodology to answer the two research questions. In doing so, the findings from the content analysis of DN showed that crises news is the dominant news about Sub-Saharan Africa. The findings from interviews further indicate that "negative news and images dominate the representation of Sub- Saharan Africa in the Swedish mass media. In addition to that, the results reveals that participants believe that representational practices of Sub-Saharan Africa in the Swedish mass media subjects second generation immigrants of sub-Saharan African background to various forms of stereotypes and prejudice as second generation immigrants of sub-Saharan African background.
Autoren-Porträt von Hirut Dawit Gebretsadik
Gebretsadik, Hirut DawitHirut Dawit Gebretsadik - Chief Strategist at Zeleman, Sweden. An advocate of the power of brand and media to bring ever lasting social change if used for the greater good! specialising in brand and media planning with particular interest in analysing culture, identity and human behaviour.
Bibliographische Angaben
- Autor: Hirut Dawit Gebretsadik
- 2018, 96 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659678252
- ISBN-13: 9783659678257
Sprache:
Englisch
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