Questionnaire Design
(Sprache: Englisch)
Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
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Produktinformationen zu „Questionnaire Design “
Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
Klappentext zu „Questionnaire Design “
Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools to prolong respondent time. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
Inhaltsverzeichnis zu „Questionnaire Design “
Objectives in Writing A Questionnaire; The Data Collection Media; Planning the Questionnaire; Types of Questions; Data Types; Rating Scales; Behavioural Questions; Attitude and Image Measurement; Writing the Questionnaire; The Look of the Questionnaire; Questionnaire Design Software; Engaging the Respondent Online; Piloting the Questionnaire; Ethical Issues; Social Desirability Bias; International Surveys
Autoren-Porträt von Ian Brace
Ian Brace
Bibliographische Angaben
- Autor: Ian Brace
- 2018, 312 Seiten, Masse: 15,7 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749481978
- ISBN-13: 9780749481971
- Erscheinungsdatum: 10.04.2018
Sprache:
Englisch
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