Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Aspects of Outshopping
- Foreign Direct Investment in the U.S
- Environmental Factors and Wholesaler Structure in Nigeria
- International Marketing: The Perils of Causal Reasoning from Single Instances
- An Evaluation of the Current Export Marketing Practices of United States Firms
- Exporting Market Share Analysis
- The Relationship between Managerial Characteristics and Exporting Behavior
- A Model of Marketing Strategy for Export Trading Companies
- Client-Sponsored Marketing Project Courses
- Internationally-Oriented Marketing Curriculum Development
- A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom
- Marketing's Greatest Challenge
- An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers
- Conjoint Analysis as a Methodological Approach in Ethics Research
- An Overview of Ethical Considerations in Industrial Marketing
- An Update on the Definition of Marketing
- An Investigation of Marketing Educators' Activities and Perceptions Regarding Teaching and Research
- The Language of Marketing
- Examination Procedures in Marketing Education
- A Study of the Effects on Buyer's Choice between Different Price Incentives
- An Exploratory Study on Consumers' Attitudes Toward Rebates
- Retailers Perception of In-Store Customers' Attitude Toward Rebates
- Retailer Perception of In-Store Customer Responsibility
- Self-Image of Elderly and Non-Elderly Consumers
- The Product Warranty Audit
- Segmenting the Transit Bus Market
- Marketing when Payment is Voluntary
- Spurious Awareness in the Wine Industry
- Assessing the Descriptive Accuracy of Three Theories of Long-Term Profitability for a Service Industry
- The Effect of Celebrity Endorsement Announcements on Stock Prices
- A Comparison of Forecasting Methods for Estimating the Sales of a Retail Firm
- Consumer Incentives Programs
- Is the Marketing Concept Short-Term Oriented
- Marketing Inertia
- An Examination of the Focus Strategy
- The First Client Abroad
- Organizational Life Cycle Theory
- Characteristics of the Principal Influencer in Organizational Buying Committees
- A Note on the Relationship between Advertising and Sales
- Marketing Strategy Implications of Consumer Preferences for Downtown Housing
- What is Important to Whom
- A Model of the Buying Center Decision Making Process
- Self Concept Effects on Marketing Performance as Related to Job Satisfaction
- Relative Effects of Expectancy and Commitment of Salespeople's Work Outcomes
- Personal Selling
- Trade Shows as an Industrial Promotion Tool
- Characteristics Discriminating Job Satisfied Retail Salespersons
- Suggestion Selling in the Fast Food Environment
- Jung's Type Theory
- A Conceptual Framework of Functional Conflict in Marketing Channels
- External Dependency and Evolution in Marketing Channels
- Using Game Theory to Model Channel Relationships
- How Marketing-Oriented are the Pricing Practices of Industrial Service Providers?
- Purchase Behavior by Commodities Buyers
- Negotiator Personality and Concession Perceptions in Shipper-Motor Carrier Negotiations
- An Examination of North American Leading Edge Logistics
- The Battle Against Counterfeit Products
- A Model of Conflict Comparison between International and Domestic Channels
- Fish Distribution System
- Distribution and Sales Management Strategies Related to International Involvement Levels
- An Empirical Analysis of Brand Label, Unit Price, and Package Size as Determinants of Product Value for Frequently Purchased Consumer Packaged Goods
- Older Female Apparel Consumers
- Direct Product Profit
- Product Strategies and the Perceived Competitive Situation
- A Closer Look at Customer Service
- Dynamics of Service Encounters
- Service Quality
- Marketing New Services
- Physician, Heal Thyself
- Identifying Consequential and Speculative Opportunities in the Health Care Industry
- Perceived Quality in Health Care Service Consumption
- Information Sources for Strategic Planning in Primary Care Facilities
- Healthcare Services Consumerism Among Older Persons
- Exploring the Relationship between Healthcare Services Satisfaction
- Profiling the Older Healthcare Services Consumer Activist
- The Relative Importance of Various Factors in the Selection of Privately Funded Long Term Health Care Facilities
- The Structure of Customer Complaint Behavior in the Airline Industry
- Perceptions Towards Implementation of Microcomputers
- Use Segmentation of the Local TV News Audience
- Site Selection Analysis in Tourism
- Increasing ATM Utilization
- Image Variables as Discriminating Factors
- Marketing Higher Educational Institutions to Academically Talented Students
- Consumer Satisfaction in Higher Education
- Service Provider and Receiver Perceptual Gap Analysis for Effective Dental Specialist Services Marketing
- Retail Pharmacy Patronage
- Attribute Category Importance in Stimulating Interest and Intention to Use a New Service
- Determining the Optimal Promotional Mix for Health Care Cost Containment Systems
- An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations
- The Validity of Alternative Measures of Attribute Importance
- A Model for Researching Computer Assisted Cutoff Process
- Reducing Spurious and Uniformed Response by Means of Respondent Warnings
- Coupon Usage by Chinese Consumers
- Assessing and Managing Hispanic Markets in the U.S
- Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin
- Ebonics and Advertising to the Black Consumer
- Estimated Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix
- A Conceptual Framework for Examining Color Preference, Importance and Categorization in Multiattribute Context
- Expert Systems
- Marketing and Economic Development
- Are Market Performance Discriminators of Consumer and Industrial Products Similar?
- The Tasks of Strategic Market Management
- A Methodology for the Joint Analysis of Moral Choice and Transshipment
- Relative Attractiveness of Rewards to Singaporean Salespersons
- Marketing for Product Use
- Characteristics of an Adopting Unit and Implementation of an Innovation
- Advertising Practices of Industrial Manufacturers
- Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers
- Life Style Segmentation in a Service Industry
- Marketing of Health Care Services
- Evaluating the Relevance of Marketing to Social Welfare Service Organizations
- Image as a Strategic Tool for Service Marketers
- Analyzing the Performance of Mass Transit Systems
- Frequent Flyer Programs
- High Tech Service Innovativeness
- Interactive Services Marketing