Persuasive Business Presentations
Influencing Decision Makers to Take Action
(Sprache: Englisch)
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen.
This book focuses on a specific...
This book focuses on a specific...
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Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen.This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action.
The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
Autoren-Porträt von Gary May
Dr. Gary L. May is currently Professor of Management inthe College of Business at Clayton State University, a seniorunit of the University System of Georgia. He developedthe communication and leadership course for theMBA program, which includes extensive coaching on thedesign and delivery of effective problem-solution persuasivepresentations. Previously, he was a Senior Vice Presidentand Chief Learning Of cer for Millbrook DistributionServices, a division of McKesson Corporation. May holdsa Business Administration degree from Duke Universityand a Masters and PhD in Human Resource Developmentfrom Georgia State University. He also has been publishedin many distinctive journals, and has received numerousteaching awards such as the university's Alice Smith FacultyAward for Teaching Excellence, the university's highestfaculty honor.
Bibliographische Angaben
- Autor: Gary May
- 2013, 112 Seiten, Masse: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1606494686
- ISBN-13: 9781606494684
- Erscheinungsdatum: 14.11.2013
Sprache:
Englisch
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