Online Apparel Buying Behavior: Issues of Trust and Risk Perceptions
(Sprache: Englisch)
With digital advancement in India, the fashion retail industry is adopting technology and innovation at a pace that was never evident in the past. According to a survey, apparel and lifestyle is estimated to contribute 30 percent of the total online retail...
Leider schon ausverkauft
versandkostenfrei
Buch
Fr. 62.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „Online Apparel Buying Behavior: Issues of Trust and Risk Perceptions “
Klappentext zu „Online Apparel Buying Behavior: Issues of Trust and Risk Perceptions “
With digital advancement in India, the fashion retail industry is adopting technology and innovation at a pace that was never evident in the past. According to a survey, apparel and lifestyle is estimated to contribute 30 percent of the total online retail market in 2020. It implies that more and more Indian customers are going to shop for apparel products online. In such emerging sector, understanding customer online trust and risk perceptions are critical components to success. In this context, this monograph offers significant insights to online retailers about customer online trust and risk perceptions. This would further help online retailers to devise successful strategies to gain a profitable market position.
Autoren-Porträt von Shivkumar M. Belli, Waghamare Shivaji
Belli, Shivkumar M.Dr. Shivkumar M. Belli is a Ph.D. in Management and is currently Assistant Professor of Marketing at NIFT-Hyderabad. Dr. Waghamare Shivaji is a Professor of Commerce Dept of PG Studies & Research in CommerceGulbarga University, Kalaburagi (India).
Bibliographische Angaben
- Autoren: Shivkumar M. Belli , Waghamare Shivaji
- 2019, 92 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139843219
- ISBN-13: 9786139843213
Sprache:
Englisch
Kommentar zu "Online Apparel Buying Behavior: Issues of Trust and Risk Perceptions"
0 Gebrauchte Artikel zu „Online Apparel Buying Behavior: Issues of Trust and Risk Perceptions“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Online Apparel Buying Behavior: Issues of Trust and Risk Perceptions".
Kommentar verfassen