New Media and Public Relations

Contents: Sandra C. Duhé: Editor's Note - Katie Delahaye Paine: Introduction - Bey-Ling Sha: Dimensions of Public Relations: Moving beyond Traditional Public Relations Models - Zoraida R. Cozier/Diane F. Witmer: A Structurationist Approach to the Life Cycle of Internet Publics and Public Participation - Jennifer L. Bartlett: From Personal and Interpersonal Influence to Impersonal Influence: A Role for Media and Legitimacy in Relationship Management - Sandra C. Duhé: Public Relations and Complexity Thinking in the Age of Transparency - Damion Waymer: Minority Opinions Go Public: Implications for Online Issues Management and the Spiral of Silence - Vincent Hazleton/Jill Harrison-Rexrode/William R. Kennan: New Technologies in the Formation of Personal and Public Relations: Social Capital and Social Media - Kathleen M. Long/Peter W. Galarneau, Jr./Jeffrey R. Carlson/Erin C. Bryan: The Untamed Blog: Public Relations Asset or Liability - Marcia Watson Distaso/Marcus Messner/Don W. Stacks: The Wiki Factor: A Study of Reputation Management - Idil Cakim: Digital Public Relations: Online Reputation Management - Debra A. Worley: Relationship Building in an Internet Age: How Organizations Use Web Sites to Communicate Ethics, Image, and Social Responsibility - Mihaela Vorvoreanu: The Public Relations Web Site Experience: Online Relationship Management - W. Timothy Coombs/Sherry J. Holladay: Consumer Empowerment through the Web: How Internet Contagions Can Increase Stakeholder Power - Sarah Bonewits Feldner/Rebecca J. Meisenbach: Saving Disney: Activating Publics through the Internet - Mohan J. Dutta/Mahuya Pal: The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan - Romy Fröhlich/Jeffrey Wimmer: The Determination of the Success of Organizational Relationship Management through Network Structure: The Attac Case - Maria De Fátima Oliveira: Creating a Dream, Changing Reality: A Brazilian Web Site as a Public Relations Tool for Social Change - Mahmoud Eid:

The Editor: Sandra C. Duhé is Assistant Professor and Coordinator of the Public Relations Program at the University of Louisiana (UL) at Lafayette and Associate Director of Communication at the UL Center for Business & Information Technologies. Prior to joining academia in 2004, she was a public affairs manager for three multinational corporations with extensive experience in media relations, corporate brand management, crisis response, risk communication, and community coalition building. She holds master's degrees in public relations and applied economics, and received her Ph.D. in political economy from the University of Texas at Dallas.