More Advertising Worldwide
(Sprache: Englisch)
With contributions by numerous experts
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Produktinformationen zu „More Advertising Worldwide “
With contributions by numerous experts
Klappentext zu „More Advertising Worldwide “
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
Inhaltsverzeichnis zu „More Advertising Worldwide “
- Multicultural Management Insights- Advertising in Bulgaria
- Advertising in China
- Advertising in Greece
- Internet Advertising in Greece
- Advertising in Hong Kong
- Advertising in Hungary
- Advertising in Ireland
- Advertising in Latvia
- Advertising in Malaysia
- Advertising in Singapore
- Advertising in South Korea
- Advertising in Spain
- Advertising in Switzerland
- Advertising in the United Kingdom
- Case Study: Barclaycard International
- The Authors
Bibliographische Angaben
- 2002, 346 Seiten, 94 Abbildungen, Masse: 16,4 x 24,3 cm, Gebunden, Englisch
- Herausgegeben:Kloss, Ingomar
- Herausgegeben: Ingomar Kloss
- Verlag: Springer
- ISBN-10: 3540429948
- ISBN-13: 9783540429944
- Erscheinungsdatum: 25.02.2002
Sprache:
Englisch
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