Moralising Global Markets
The Creativity of International Business Discourse
(Sprache: Englisch)
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in...
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Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.Inhaltsverzeichnis zu „Moralising Global Markets “
1. Introduction.- 2. The Moralisation of Global Markets as Business Knowledge.- 3. The Creativity of International Business Discourse.- 4. Moralising Global Markets through Corporate Public Reports.- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets.- 6. Inviting the Suppliers to the Conversation.- 7. The Moralisation of Global Markets through Language and Communication.
Autoren-Porträt von Annette Cerne
Annette Cerne is a Senior Lecturer and Researcher at Lund University, Sweden.
Bibliographische Angaben
- Autor: Annette Cerne
- 2018, 1st ed. 2019, XI, 219 Seiten, Masse: 15,3 x 21,6 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3319759809
- ISBN-13: 9783319759807
- Erscheinungsdatum: 29.11.2018
Sprache:
Englisch
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