Marketing Research and Modeling: Progress and Prospects
(Sprache: Englisch)
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate...
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Inhaltsverzeichnis zu „Marketing Research and Modeling: Progress and Prospects “
From the contents:- Introduction
- Bayesian Approach
- Multivariate Analysis
- Multidimensional Scaling
- Enabling Technologies
- Conjoint Analysis
- Reflections
- Future Challenges For Marketing Research
Bibliographische Angaben
- 2006, 346 Seiten, Masse: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Herausgegeben:Wind, Yoram; Green, Paul E.
- Herausgegeben: Yoram Wind, Paul E. Green
- Verlag: Springer
- ISBN-10: 0387243089
- ISBN-13: 9780387243085
Sprache:
Englisch
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