Marketing Myopia
(Sprache: Englisch)
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „Marketing Myopia “
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
Klappentext zu „Marketing Myopia “
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Autoren-Porträt von Theodore Levitt
Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.
Bibliographische Angaben
- Autor: Theodore Levitt
- 2008, 104 Seiten, Masse: 11 x 16,4 cm, Kartoniert (TB), Englisch
- Verlag: Harvard Business Press
- ISBN-10: 1422126013
- ISBN-13: 9781422126011
Sprache:
Englisch
Kommentar zu "Marketing Myopia"
0 Gebrauchte Artikel zu „Marketing Myopia“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Marketing Myopia".
Kommentar verfassen