Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
(Sprache: Englisch)
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect...
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Klappentext zu „Marketing Leadership in Government “
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
Inhaltsverzeichnis zu „Marketing Leadership in Government “
Chapter 1. Resolving the Listening versus Leadership Dilemma.- Chapter 2. Responsiveness.- Chapter 3. Leadership.- Chapter 4. Credibility.- Chapter 5. Analysing and Advising Governing Leaders.
Autoren-Porträt von Edward Elder
Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing. Bibliographische Angaben
- Autor: Edward Elder
- 2016, 1st ed., 148 Seiten, mit farbigen Abbildungen, Masse: 15,3 x 21,8 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1349949183
- ISBN-13: 9781349949182
- Erscheinungsdatum: 26.07.2016
Sprache:
Englisch
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