Greenwell, T: Managing Sport Events
(Sprache: Englisch)
Whether it's a local event, county championship or international competition, running a successful sport event requires the knowledge and skills of planning organising, promotion, leadership and communication. This title provides the principles and practices related to effective event management.
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Klappentext zu „Greenwell, T: Managing Sport Events “
Whether it's a local event, county championship or international competition, running a successful sport event requires the knowledge and skills of planning organising, promotion, leadership and communication. This title provides the principles and practices related to effective event management.
Inhaltsverzeichnis zu „Greenwell, T: Managing Sport Events “
Chapter 1. Understanding the Sport Event Industry; Chapter 2. Event Conceptualization; Chapter 3. Event Bidding; Chapter 4. Event Staffing; Chapter 5. Event Budgeting; Chapter 6. Event Sponsorship; Chapter 7. Event Marketing; Chapter 8. Media Promotion and Relations; Chapter 9. Contract Considerations; Chapter 10. Risk Management and Negligence; Chapter 11. Event Services and Logistics; Chapter 12. Event-Day Management; Chapter 13. Postevent Details and Evaluation.
Autoren-Porträt von T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk
T. Christopher Greenwell has taught event management since 2002 and published several articles on unique aspects of the service environment at sporting events and how these can be used as an effective marketing tool. Leigh Ann Danzey-Bussell has taught event and facility management courses since 2006. David J. Shonk, is an associate professor at James Madison University in Virginia, where he conducts research in sport event management and has taught a course in sport facility and event management.
Bibliographische Angaben
- Autoren: T. Christopher Greenwell , Leigh Ann Danzey-Bussell , David J. Shonk
- 240 Seiten, mit Schwarz-Weiss-Abbildungen, mit zahlreichen Abbildungen, Masse: 22 x 28,7 cm, Gebunden, Englisch
- Verlag: Human Kinetics
- ISBN-10: 0736096116
- ISBN-13: 9780736096119
- Erscheinungsdatum: 02.08.2013
Sprache:
Englisch
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